Using Apple AR hardware, future Apple Store Personal Shoppers could demonstrate devices to users, and show the products interactively within the customer’s home.
The two patent applications approach the same issue, but with minutely different emphasis.
«Guided Retail Experience» is concerned with how a Personal Shopper and products can be shown to the user, perhaps through an entire virtual Apple Store. Detail from the patent showing an Apple Store Personal Shopper demonstrating in your home.
«Guided Consumer Experience» concentrates on what a user will see about a specific product in such an environment. Parts of this application are similar to the «Apple Glass» one where comparison shopping is improved by the device displaying key information next to the products.